Hippie Brewing Co., a vibrant start-up, entrusted us with crafting the packaging for their debut IPA,
"Hippie IPA." They envisioned a design that transports consumers to the free-spirited days of the 1960s, evoking the thrill of camping trips, van rides, and the mystery of the open road. My challenge was to infuse the packaging with an earthy, grounded feeling while maintaining a minimalist, modern, and fun aesthetic.
Project description
Packaging, Illustration
PROPOSED
SOLUTION
My vision for Hippie IPA blends modern simplicity with the adventurous spirit of the great outdoors. Against a backdrop of deep purple, geometric shapes reminiscent of nature dance harmoniously – circles for the sun, triangles for mountains, and waves for the earth. Adding a playful touch, a pattern inspired by hippie headbands adorns the beer strip, woven with warm brown hues. At the heart of the design is the iconic hippie van, bathed in a captivating medium spring green, symbolizing boundless freedom and excitement. This cohesive blend of vibrant colours and playful details ensures that Hippie IPA invites consumers on a journey of nostalgia, discovery, and outdoor escapades.
