Jungle Jams
Overview:
Jungle Jams is a bold and vibrant fruit jam brand designed to make breakfast exciting. With its playful tropical theme, the brand appeals to both kids and adults, creating a lively presence on the shelf. Inspired by the wild energy of tropical jungles, Jungle Jams invites consumers to explore new flavors with a sense of adventure. The design embodies fun, exploration, and the joy of discovering fresh, bold tastes.
Solution:
Jungle Jams is a bold, vibrant brand bringing the excitement of tropical flavors to every jar. The JS monogram isn’t just about Juicy Strawberry. It symbolises exploration, playfulness, and the brand’s vision to expand into jungle-inspired snacks.
J = Juicy, Joyful, Jungle vibes. S = Snackable, Surprising, Safari adventure. The strawberry reflects freshness and fun, while the "S" shaped as an elephant adds a sense of discovery. Designed with bold colors, playful typography, and eye-catching packaging, Jungle Jams is made to stand out and grow beyond jams into healthy, exotic snacks.
The color palette blends vibrant orange, fresh green, deep teal, and crisp white, creating a dynamic mix of energy, freshness, and contrast that makes the brand stand out. The packaging incorporates fluid waves, tropical fruit illustrations, and bamboo accents, bringing the jungle theme to life while ensuring the product is both eye-catching and inviting.
